This project focused on creating a bold, memorable brand for a food truck specializing in high-quality burgers and sandwiches. The design combines a warm, mustard-and-charcoal color palette with hand-drawn typography to capture a fast-paced, urban feel.

The scope included a full logo system, custom burger wraps, fry containers, and take-out boxes that feature a signature pattern and the "Grilled to Perfection" tagline. By balancing a rustic aesthetic with practical, durable packaging, the final identity helps the truck stand out in a crowded street-food market and reinforces its promise of premium quality on the go.